About

Bifrost foods is a new Icelandic brand that brings out creative, functional and healthy food from the natural resources of Iceland. The company was founded by Runar Omarsson, a serial entrepreneur from Reykjavik who splits his time between business and pleasure with no clear boundaries. The idea of bringing out fish and chips as a super-snack came about on a mountain bike trip with legendary mountain bikers Hans “No Way” Rey and Steve Peat a few years ago.

As a mountain bike guide, Runar has packed potato chips and dried fish as the perfect meal into his backpack for years. The positive feedback from fellow mountain bikers, snowboarders and surfers from around the world inspired the idea of packing the two together and bring them out as “fish and chips” as a super-snack. Although fish and potatoes is the most popular meal in Iceland and the country has an abundance of both, it took some time to develop the perfect match but now we are ready to deliver worldwide.


In Norse mythology, Bifröst is the rainbow bridge between Midgard (Earth) and Asgard, the realm of the gods. 

Products

Our product is our own, unique and healthy version of the world famous meal of fish and chips. A mixture of freshly dried fish fillets and hand-made potato chips, delivered in a 100g (3.5oz) bag. Each bag includes 30g of dried cod fillets from the sustainable fisheries of Iceland and 70g of real potato chips from this most sparsely populated country in Europe. 
Our fish and chips come in two flavours, salt & pepper, and salt & vinegar. We enjoy them as quick meal, at only 100g/3.5 oz a bag they are ideal for back-packing, and they’re also delicious with your favourite beer.

Why? Dried fish is 85% protein, and as such it is true super-food. The 30g of dried fish delivers 25g of pure, natural protein for your body. You could get 25 g of protein by eating two eggs, toast and a milky coffee.You could get it from eating half a kilo of yoghurt.You could have that from 70g of cooked meat, half a cup of lentils and some salad or vegetables. 
But we love fish and chips!

Dried fish has been a staple food of Icelanders for centuries. Perhaps that’s one of the reasons people on this remote and cold island in general live a long and healthy life?

Numerous researches have shown that fish is good for the health. Based on health results for the last 40 years, a group of American scientists have concluded that consumption of fish minimises the risk of stroke. The health benefits of eating fish go way beyond the protein and omega-3. At digestion and breakdown of proteins, smaller bioactive substances are formed, called peptides. Peptides are involved in releasing hormones, controlling the level of the blood sugar and the metabolism in bones and nerves.

Potatoes and fish are best friends. They go together all around the world. Potatoes are a good source of energy, high in vitamins, minerals, antioxidants, fiber and resistant starch which may improve blood sugar control, digestive health, nutrient absorption and satiety. 

Our fish and chips come in two flavours, salt & pepper, and salt & vinegar. We enjoy them as quick meal, at only 100g/3.5 oz a bag they are ideal for back-packing, and they’re also delicious with your favourite beer.