Bifröst foods is a new Icelandic food house that brings out creative, functional and healthy food from the natural resources of Iceland. The company was founded by Runar Omarsson, a serial entrepreneur from Reykjavík, Iceland.
As a part time mountain bike guide in Iceland, his idea of bringing fish & chips along as a super-snack came about on a cross-country trip with legendary mountain bikers Hans „No Way“ Rey and Steve Peat a few years ago.
The positive feedback from fellow outdoor and
action sports enthusiasts around the world stimulated the creation of Bifröst Foods in 2020.